Our Origin Story as a Needlepoint Company: Crafting a Creative Community
Artful Threads was founded with a clear mission: to share the joy of needlepoint with as many makers as possible, from seasoned crafters to curious beginners.
We hope to connect young and old, friends and family.
Inspired by a deep love for creativity and a passion for connection, our story starts with a journey to reimagine needlepoint—elevating it from a classic craft to a vibrant art form rooted in original designs. Our mission is to craft unique kits that spark inspiration and foster a warm, creative community.
Our story is inspired by our friends, Barbara Heitzenroder and Dr. Ben Campbell Johnson. Barbara’s passion for needle arts and her love of color infused every piece she created. No challenge was too great for her—she even completed an intricate 96-page masterpiece.
Dr. Ben Campbell Johnson’s dedication to fostering meaningful connections among diverse communities has also profoundly influenced our approach. His commitment to unity through renewal guides our mission.
Although their time with us was brief, Barbara and Ben’s creativity, wisdom, and passion continue to shape our journey.
And of course, our grandmothers and mothers played a profound role in nurturing our love for crafting, especially needlepoint. We treasure the beautiful stitched works of art they created, many of which we still proudly display today and will lovingly pass down to future generations.
Connecting Artist and Maker
Artful Threads bridges the gap between artists and makers by showcasing the unique stories and creative processes behind each design. Through these connections, we celebrate the artistry, craftsmanship, and inspiration that fuel the needlepoint community.
Reimagined Needlepoint
Through carefully crafted designs and a community-centered approach, we aim to inspire creativity across all ages. Our goal is to make needlepoint accessible, fun, and meaningful, whether you're just starting or honing your skills. Explore our collections, learn new techniques, and join us in keeping this beautiful tradition alive for generations to come.
Community and Learning
Whether you're a seasoned stitcher or just beginning, our community offers a space to learn, share, and grow. From tutorials and project ideas to heartfelt moments like creating with family, we're here to inspire and support your needlepoint journey.
Our Mission
At Artful Threads, we envision a world where needlepoint serves as a bridge, connecting individuals across diverse backgrounds and experiences. By offering thoughtfully designed kits and fostering a supportive community, we strive to make needlepoint an accessible and enriching experience for all, celebrating the artistry and connections it brings into our lives.
Our Core Values
Quality Craftsmanship
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Diversity and Inclusion
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Customer-Centric
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Celebration of Artistry
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Legacy Preservation
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Meaningful Connections
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Sustainability
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needlepoint reimagined