Our Origin Story as a Needlepoint Company: Crafting a Creative Community
Artful Threads was founded with a clear mission: to share the joy of needlepoint with as many makers as possible, from seasoned crafters to curious beginners.
We hope to connect young and old, friends and family.
Inspired by a deep love for creativity and a passion for connection, our story starts with a journey to reimagine needlepoint—elevating it from a classic craft to a vibrant art form rooted in original designs. Our mission is to craft unique kits that spark inspiration and foster a warm, creative community.
Our story is inspired by our friends, Barbara Heitzenroder and Dr. Ben Campbell Johnson. Barbara’s passion for needle arts and her love of color infused every piece she created. No challenge was too great for her—she even completed an intricate 96-page masterpiece.
Dr. Ben Campbell Johnson’s dedication to fostering meaningful connections among diverse communities has also profoundly influenced our approach. His commitment to unity through renewal guides our mission.
Although their time with us was brief, Barbara and Ben’s creativity, wisdom, and passion continue to shape our journey.
And of course, our grandmothers and mothers played a profound role in nurturing our love for crafting, especially needlepoint. We treasure the beautiful stitched works of art they created, many of which we still proudly display today and will lovingly pass down to future generations.
Our Mission
At Artful Threads, we envision a world where needlepoint serves as a bridge, connecting individuals across diverse backgrounds and experiences. By offering thoughtfully designed kits and fostering a supportive community, we strive to make needlepoint an accessible and enriching experience for all, celebrating the artistry and connections it brings into our lives.
Our Core Values
Quality Craftsmanship
Accompany each icon with a brief, engaging description that captures the essence of the value.
Diversity and Inclusion
Accompany each icon with a brief, engaging description that captures the essence of the value.
Customer-Centric
Accompany each icon with a brief, engaging description that captures the essence of the value.
Celebration of Artistry
Accompany each icon with a brief, engaging description that captures the essence of the value.
Legacy Preservation
Accompany each icon with a brief, engaging description that captures the essence of the value.
Meaningful Connections
Accompany each icon with a brief, engaging description that captures the essence of the value.
Sustainability
Accompany each icon with a brief, engaging description that captures the essence of the value.
needlepoint reimagined